People of America, it is time to rise up and decide who is in control in our society. Our capitalist system rests on the belief that the consumer is the ultimate CEO, the one who decides what and how much of a particular product gets produced. Adam Smith, the writer of “The Wealth of Nations” and one of the forefathers of capitalism, believed that the consumer should be the invisible hand. A hand that guides the economy based on our desires and only lets those companies survive that give us what we, the consumer, want. But who has felt in control lately? There is not a man, women or even child out there who doesn’t feel abused by the major corporations of our times. If you try and contact these massive, multibillion dollar corporations about errors in your account, you can wait ten, twenty even thirty minutes just to talk to a human being who probably can’t even resolve the issue. Everyone out there has let a company slide because they just didn’t have the strength to fight them, well its time that stopped. Its time for everyone to work together to regain control of what is ours.
Some might say that the consumer is still in charge but do not believe this. We no longer decide what it is that we want. That position of power now belongs to the corporations who spend billions making sure we know what it is we so desperately need. Yes there are some people out there more resistant to the coercive powers of the empire, buying what they really need and abstaining from the other trash but they can’t hold out forever. In our society there are basic “needs” that can only be provided by the corporations. A single person can live without these “needs” but the family man is almost commanded to buy them. T he advertising business itself is a multibillion dollar industry with a grasp on everyone in society. Everywhere you go there are ads. The subways, public restrooms and the streets are just littered with them. Ads that have been devised by psychologists to catch your attention, or smells that make you want to purchase more food. With the corporations using our senses against us for their profit, how are we supposed to resist?
One of the tenants of capitalism is the market economy. In a market system, resources are owned by private parties. These groups then negotiate with each other for the use of their individual resources. Labor is one of the major resources. It is purchased from people in exchange for something, usually money, and put to use making products which are then sold back to the consumer. The key here is private property. Everybody has something the others require to produce. The people need the land and capital, while the corporations need the actual people. Without one or the other nothing can be produced.
The idea of private property started around the medieval ages where feudalism was the main mode of production. The land was made available to the masses by the nobles, who controlled it, for their own production. In exchange they would have to give a percentage of their crops to the noble. Eventually the nobles realized the value of their lands and started using it for what it was, capital. This land which was necessary to produce food became a tool to enrich the nobles of the world and a commodity to be sold or traded. The working class who had originally farmed for themselves started to produce for the nobles who would provide them with wages. These wages could then be exchanged for the food and other things they needed. A few hundred years later the system is still pretty much the same.
Present day capitalism relies on a few other things besides the ownership and exchange of capital and private property. Self-interest, competition and the markets are other important factors. In capitalism, self interest is the motivating force. It is the desire by every part of the system, from the workers to the owners, to achieve their maximum value. Economists say that self interest gives direction to the economy, without it there would be chaos. Competition is very important to capitalism and one of the most troublesome areas to an effective economy. By having multiple buyers and sellers in the market no one entity can dictate prices allowing them to rise and fall as needed. The market is the final major component of the capitalist economy. It is the system that allows the buyers and sellers to communicate and set prices. If all these systems work working properly, capitalism would be a very good economic system but unfortunately the system is broken.
Adam smith believed that in order for a capitalist economy to function monopolies could not be allowed to exist. The American government takes on the police role in this situation and is supposed to prevent any one company from instituting a monopoly. The law gives the government the tools necessary to accomplish this mission but either they are ignoring the situation or unwilling to use their powers to help. Looking around a person might believe that they have choices in the products and services they use, this is an illusion. From the gas to heat your home to the sweeteners in your drinks there are many monopolies operating in this country. Microsoft, in many countries has been sued for being a monopolistic entity and it is one of the biggest and most successful companies in the United States.
It is not just the monopolies that are ruining capitalism, “regular’ businesses are part of the problem too. Companies are intertwined. They might have different names and owners but they employ the same people to lobby for them regarding rules and regulations. The airlines and cellphone companies work together to set market prices. Nobody wants to use any of these companies but no new better companies show up and it’s not because there isn’t a desire from the consumer. These major conglomerates join together to make it impossible for a new player to enter the market. Even if a company could get a slice of the cellphone spectrum, they would be bought up as soon as they posed a threat to the bigger companies. The major companies are already too big for anyone to challenge their dominance and they are only getting bigger.
Capitalism is supposed to encourage innovation. The businesses that don’t create are supposed to die out and be replaced. By allowing the major companies to work together, the government is stifling the evolution of the market. The consumer suffers because of this, mostly in his lack of options and innovative new products. The expansion of the conglomerates has led to the death of small businesses and choice in America. The lousy customer service and ridiculous bureaucracy are things we will just have to deal with unless the people do something to change it.
Removing the corporations that control our lives will not be easy. People will have to learn to live without certain things. Not just the creature comforts we cherish but the necessities for our lives. It will be a cycle. Since both the producers and consumers are dependent on each other they both must suffer to destroy the other. This will require people to stop supporting the corporations. Not all of them but certain ones that are in dire need of change like the airlines. The economy will suffer and people will be left without jobs but for the rebirth of the country some will have to make the sacrifice. We are not asking people to starve themselves; the change won’t necessarily take long. Once they see that the consumers are serious the corporations will have to make the changes we demand. The government will also join in at this point. They cannot sit by while the country falls apart. This is actually the major intent of the revolution. The corporations are not evil in themselves but they have been allowed to run unchecked by the forces setup to stop them, in some instances even helped by them.
For something this extreme to happen a major portion of the population will have to help. This will not be impossible. There are many people fed up with the way things are going in this country, they want to regain control. The consumer just has to stand up and declare that they are not sheep anymore. They are not forced to support companies that they don’t like or even work for them. The consumer will once again become the hand that controls the market.

